Shopping is actually an emotional experience. We buy things to make ourselves and others feel better. Therefore a key to succeeding in retail is about creating the right atmosphere for your customers; the right architectural design for your retail space will create an atmosphere to attract customers. Playing in-store music will enhance that atmosphere, keeping customers in your store longer and making it more likely they will return.
Understanding the role that music plays in the shopping experience is important as too often a store’s audio requirements are a last consideration in the design. How often have you seen domestic Hi-Fi equipment used in a retail store? When designing your retail space the key is to know what the architectural, lighting and audio requirements are from the start. That way a low profile commercial audio system that delivers strong even coverage throughout store can be incorporated into the architectural design.