Influence Purchasing Behaviour With Music And Video In Your Retail Showroom
The retail landscape is changing rapidly, and bricks and mortar stores are having to work harder to engage and maintain their customer base to compete with the speed, convenience, and personalisation of online shopping.
Retail stores have needed to transform into immersive destinations where the pleasure of the shopping experience is maximised through multiple sensory cues such as lighting, visuals, music, ambient scents, and items to touch and feel. These cues all work together to strengthen a brand’s image, deliver differential value, and influence purchasing behaviour.